Property Management

Multifamily | SFH | Consulting

Heather Herren, NALP, CAM, CAPS
Founder, CEO ,Principal Broker

Transforming Properties.  Enhancing Lives.

Heather utilizes her 15+ years of hands-on site experience in the mulitfamily industry to lead Rock Residential with our people-first approach!  She is responsible for overseeing all of the management operations as well as the training program for Rock Residential teammates.  She holds a bachelors degree in Education from Arkansas State University.  In addition, she holds the highest certifications from the National Apartment Association.

Heather loves assisting ALL of the people associated with our company from the residents to the clients.  Her unique ability to be hands on with the properties, to mentor employees, and to help employees succeed is ultimately how Rock Residential is able to help our third-party clients' properties out-perform in their respective markets.  

When asked what she is most passionate about, Heather responded with, "I am passionate about helping other people's dreams come true.  When a first-time investor closes on that dream property, or when a teammate is promoted to that dream position, I feel successful, too!"  


Matthew Herren, HVAC Certified,

CPO Certified
President | Co-Founder



Matt's extensive experience in property management extends to almost twenty years in the industry from maintenance technician to multi-site director and facilities management.  He is responsible for the oversight of our acquisition, project and capital management, due diligience, and facilities management teams for all of our third-party clients. 

An expert in budgeting and revenue management, as well as maintenance systems, Matt's unique talent for creating value for investors is unmatched in the industry.  He loves the process of taking an outdated property and providing it with a face-lift.  His ability to both drive revenue and control expenses is how our clients are able to see unimaginable returns.  

When asked what he is most passionate about, Matt responded with, " I am passionate about creating value where others see none.  Whether it be a neglected property, a forgotten employee, or a mismanaged budget, I love to find hidden opportunities for added value!"